Production 2023 Image film Welser Profile
"The Kaleidoscope"
Welser Profile is a family-run organisation with history: shaping steel since 1664. Today, more than 60 high performance production lines are responsible for roll forming bespoke profiles and tubes for virtually any application imaginable. Welser manufactures and supplies profiles to the automotive sector, the photovoltaic and solar industry, construction, residential and industrial technology, as well as the transport and agricultural industry sectors.
About Welser Profiles
After Gregor Jasch had already produced several internationally award-winning technology films and the image film in 2012, a new film was needed in 2023.
Welser Profile recently opened a new meeting center under the motto "Meeting people: Thinking and acting in generations!" and also invested in one of the most modern training centers for apprentices in Europe.
The company's new claim: "Inspired by Generations" was to be implemented as a B2B image and corporate film with strong imagery and a high level of emotion; it also serves employer branding to position the company as an attractive employer brand.
Employer branding & B2B image film
-
Employer branding: positioning as a particularly attractive employer in a family-run company
-
Image film to support sales and accelerate order clarification: building trust and distinctiveness within three minutes, with globally consistent brand messages, without narrator, music leads through the film.
-
Supervised screening at events, conferences, networking or during order clarification as well as in the new, own meeting center in cinema format
Strategic marketing investment worldwide
-
Welser Profile is a family-run organisation with history: shaping steel since 1664. Today, more than 60 high performance production lines are responsible for roll forming bespoke profiles and tubes for virtually any application imaginable. Welser manufactures and supplies profiles to the automotive sector, the photovoltaic and solar industry, construction, residential and industrial technology, as well as the transport and agricultural industry sectors.
Seven steps to successful implementation
INTERNATIOAWARDS 2024
Worldmedia Festival Hamburg Intermedia Globe SILVER 2024 The Kaleidoscope, Internal Communications: Employer Branding, Welser Profile
844 entries from 32 nations were submitted to the 25th WorldMediaFestivals | Television & Corporate Media Awards 2024
