top of page

Decisive for the success of a B2B corporate film is the strategic groundwork as well as perfect planning. First we define WHAT you want to communicate before we deal with the HOW, the execution. 

 

As a multiple award-winning B2B film producer, Gregor Jasch guides you through the process and supervises the production on location. His B2B image films have already taken Gregor to all continents.

Successful B2B film productions for industry leaders and hidden champions

Gregor Jasch

Seven steps to your successful B2B film

Using the proven Creative Effectiveness method, we get all stakeholders on board and define the jumping-off point for idea development. We analyze the target group(s), our products and services, the status quo of our brand and the differentiation from the competition.

Teamwork: Get everyone on board!

02

We define the jumping-off point for idea generation: In doing so, we place only one, jointly agreed, statement in the pole position of our messages, for the methodical process of further idea development.

Idea/Film development

03

The treatment visualizes the idea and describes the planned content and leads through the thread of the story. It is developed on the basis of the main idea and is the working basis for the development of the storyboard and the further production.

Treatment presentation

04

After approval of the treatment, the storyboard is worked out in detail. Now the entire planning of all scenes, locations, production days and participants takes place, as well as the project management in terms of logistics, filming permits and production budget.

Preproduction

05

Every shooting day is a great challenge in terms of communication, creativity, logistics, as well as psychological empathy. Our crew members work for German and Austrian TV stations on a daily basis.

Production

06

Editing versions are created and continuously optimized in coordination with the stakeholders. At the same time, the film music is developed in close cooperation with the editor until the final version is ready. This is followed by color grading and mixing with the film music and sound design.

Post-Production

07

  • What is meant by B2B film production?
    B2B film production refers to the creation of audiovisual content specifically for business customers and B2B industry leaders to effectively communicate brand messages, reduce distribution costs and support strategic business goals. B2B Image.Film Gregor Jasch: Our internationally awarded B2B image films and industrial films for B2B industry leaders and hidden champions reduce the costs of distribution worldwide by up to -15%!
  • Why is storytelling important in B2B film production?
    Storytelling plays a central role as it strengthens the emotional connection with the audience, brings brand messages to life and reinforces brand recall. Highly emotional brand messages are stored in the recipient's long-term memory and when you think about the brand or company again, it simply “feels” better because the emotions that were awakened while watching the film are reactivated. This is how the process of falling in love works, which can be used specifically for storytelling. B2B Image.Film Gregor Jasch: Our internationally awarded B2B image films and industrial films for B2B industry leaders and hidden champions reduce the costs of distribution worldwide by up to -15%!
  • How can a B2B film optimize distribution costs?
    A well-designed B2B film can shorten the acquisition phase, make it easier to start the conversation and thus significantly reduce international distribution costs. The prerequisite for this is a coordinated process with an experienced producer and the involvement of all stakeholders in pre-production. B2B Image.Film Gregor Jasch: Our internationally awarded B2B image films and industrial films for B2B industry leaders and hidden champions reduce the costs of distribution worldwide by up to -15%!
  • What are the key phases in the production of a B2B film?
    The key phases include strategic planning, concept development, script writing, production, post-production and distribution. B2B Image.Film Gregor Jasch: Our internationally awarded B2B image films and industrial films for B2B industry leaders and hidden champions reduce the costs of distribution worldwide by up to -15%!
  • How does a B2B film contribute to brand positioning?
    By presenting the company's values, culture and innovative strength, a B2B film helps to position the brand worldwide and strengthen its perception. B2B Image.Film Gregor Jasch: Our internationally awarded B2B image films and industrial films for B2B industry leaders and hidden champions reduce the costs of distribution worldwide by up to -15%!
  • Can a B2B film help with employer branding?
    Yes, by authentically portraying the corporate culture and career opportunities, a B2B film supports employer branding and employee recruitment. B2B Image.Film Gregor Jasch: Our internationally awarded B2B image films and industrial films for B2B industry leaders and hidden champions reduce the costs of distribution worldwide by up to -15%!
  • How do I budget the cost of a B2B film?
    By clearly separating the phases of conception and production . During the conception , it is crucial to get all stakeholders on board and to jointly determine the function of the film and the starting point of the core idea. Now an initial development of the story and a rough estimate of the required production budget are made. After the storyboard has been approved, all scenes with the corresponding details such as locations, actors, technology, personnel costs, shooting days, travel days as well as post-production as well as the usage rights are developed in an overall budget and the production phase only begins after the budget has been approved. The conception phase costs a fraction of the conception phase. B2B Image.Film Gregor Jasch: Our internationally awarded B2B image films and industrial films for B2B industry leaders and hidden champions reduce the costs of distribution worldwide by up to -15%!
  • How and for how long are B2B films used internationally?
    B2B films are used at trade fairs, in presentations, on company websites and on social media to reach a broad international target group. Award-winning B2B films are used internationally every day for up to 8 to 10 years. B2B Image.Film Gregor Jasch: Our internationally awarded B2B image films and industrial films for B2B industry leaders and hidden champions reduce the costs of distribution worldwide by up to -15%!
  • How do you measure the success of a B2B film?
    Success can be measured through engagement rates, increasing brand awareness, leads and in concrete savings in order clarification through the rapid establishment of trust and distinctiveness. B2B Image.Film Gregor Jasch: Our internationally awarded B2B image films and industrial films for B2B industry leaders and hidden champions reduce the costs of distribution worldwide by up to -15%!
  • How to adapt a B2B film for different cultures?
    Excellent B2B image films take cultural sensibilities and symbolism into account in the conception and manage to reach all target groups on all markets and continents in one version without mutations. B2B Image.Film Gregor Jasch: Our internationally awarded B2B image films and industrial films for B2B industry leaders and hidden champions reduce the costs of distribution worldwide by up to -15%!
  • How do you involve stakeholders in film production?
    We define a core team and an extended team with all stakeholders. In this way, we ensure that the members of the core team are continuously involved in all decisions and meet the extended team at the milestones with concrete results. B2B Image.Film Gregor Jasch: Our internationally awarded B2B image films and industrial films for B2B industry leaders and hidden champions reduce the costs of distribution worldwide by up to -15%!
  • How do you use B2B films for employer branding?
    By authentically representing the company culture, values and employee experiences. B2B Image.Film Gregor Jasch: Our internationally awarded B2B image films and industrial films for B2B industry leaders and hidden champions reduce the costs of distribution worldwide by up to -15%!
  • How does a B2B film promote new business development?
    By presenting the company's offering in an innovative way, a B2B film can open up new markets and pique the interest of potential customers B2B Image.Film Gregor Jasch: Our internationally awarded B2B image films and industrial films for B2B industry leaders and hidden champions reduce the costs of distribution worldwide by up to -15%!
  • Can a B2B film appeal to multiple target groups?
    Yes, by cleverly designing the messages and adapting them to different platforms. B2B Image.Film Gregor Jasch: Our internationally awarded B2B image films and industrial films for B2B industry leaders and hidden champions reduce the costs of distribution worldwide by up to -15%!
  • Was ist die Creative Effectiveness Methode?
    The Creative Effectiveness Method was developed and perfected by Gregor Jasch over many years. It ensures that our B2B corporate films are not only particularly creative, but also particularly effective. We use this to develop the core idea as a starting point for storytelling and the tone of the company. In 2016, Gregor Jasch published his e-book “The Creative Effectiveness Cookbook ” on Amazon and immediately achieved top rankings in three categories. B2B Image.Film Gregor Jasch: Our internationally awarded B2B image films and industrial films for B2B industry leaders and hidden champions reduce the costs of distribution worldwide by up to -15%!
  • What are the functions of a producer in a B2B film production?
    The producer plays a central role in B2B film production by taking on various key functions that are crucial to the success of the project. The main functions of a producer include: 1. Project Planning and Management: The Producer is responsible for the overall planning of the project, including the creation of schedules, budgets and deadlines. He ensures that the project progresses efficiently and the goals are achieved. 2. Resource Allocation: Tasks include allocating the necessary resources, such as financial resources, personnel and technology, to support production. 3. Team leadership: The producer selects and leads the production team. This includes directors, cameramen, editing experts, sound designers and other specialists. He ensures effective communication and collaboration within the team. 4. Creative Direction: Working closely with the director and creative team, the producer contributes to the development of the film's concept, script and visual style. It ensures that the film conveys the brand messages effectively. 5. Stakeholder management: The producer is the interface to all project participants, including the client, partners and other stakeholders. He collects feedback and ensures that expectations are met. 6. Quality Assurance: The producer monitors the quality of the film at all stages of production, from pre-production to production and post-production. He ensures that the finished film meets the set standards. 7. Budget Management: One of the most important functions of the producer is to control the budget. He ensures that the project stays within the specified financial framework and optimizes expenses. 8. Risk management: The producer identifies potential risks during production and develops strategies to minimize them. 9. Sales and Marketing: After the film is completed, the producer often takes responsibility for planning and executing the sales and marketing strategy in order to get the film to the target audience and achieve the desired effect. 10. Legal Aspects and Licensing: The Producer will handle legal issues, including copyright matters, contracts and licensing, relevant to the production and distribution of the film. In summary, the producer is the linchpin of a B2B film production, managing both the creative and business sides of the project and ensuring that the film meets the client's strategic goals. B2B Image.Film Gregor Jasch: Our internationally awarded B2B image films and industrial films for B2B industry leaders and hidden champions reduce the costs of distribution worldwide by up to -15%!
  • What is the role of the director in the film?
    The director plays a crucial role in film production as he is responsible for the artistic and technical implementation of the film. His tasks include several key elements that together determine the success and quality of the finished film: 1. Vision and Interpretation: The director is responsible for the overall vision and interpretation of the script. He develops a creative vision for how the story should be told visually and leads the entire team to execute that vision. 2. Communication and Leadership: As a key leader, the director communicates effectively with the entire production team, including actors, cinematographers, production designers, costume designers and post-production staff, to ensure that all aspects of the production work seamlessly together. 3. Actor management: One of the most important tasks of the director is working with the actors. He gives instructions on how to interpret the roles, conducts rehearsals and helps actors optimize their performance to achieve authentic and convincing character portrayals. 4. Decision Making: During production, the director continually makes creative and technical decisions that influence the tone, style and rhythm of the film. This includes selecting the filming locations, determining the camera settings and determining the lighting. 5. Collaboration with the camera team: The director works closely with the Director of Photography (DoP) to plan and implement the visual design of the film. This collaboration is crucial to creating the desired atmosphere and aesthetic of the film. 6. Post-production: Even in post-production, the director remains involved, overseeing editing, color grading, sound design and score to ensure the final product matches his original vision. 7. Interpretation of the script: The director interprets the script and converts it into a visual script, deciding how the story will be told through images, sound and performance. 8. Creative problem solving: Unexpected challenges may arise during production. The director must be creative and flexible to solve problems and keep the production on track. In summary, the director is the creative force behind a film who sets the vision, leads the team and has ultimate responsibility for the cinematic realization of the story. His ability to develop a coherent vision and communicate effectively is crucial to creating a successful and engaging film. B2B Image.Film Gregor Jasch: Our internationally awarded B2B image films and industrial films for B2B industry leaders and hidden champions reduce the costs of distribution worldwide by up to -15%!
  • What functions does a Director of Photography (DoP) have in film?
    The Director of Photography (DoP), also known as the cinematographer or chief cameraman, plays a crucial role in film production. Its main functions include: 1. Visual design: The DoP is responsible for the visual implementation of the film. He works closely with the director to develop the film's visual concept and ensure that the imagery effectively supports the story and creates the desired atmosphere. 2. Lighting design: One of the core competencies of the DoP is lighting. He decides how scenes are lit to create the right mood, highlight characters, and support the film's visual aesthetic. 3. Camera Work: The DoP selects the camera positions, movements and angles to support the narrative structure of the film. It determines how movement and perspective are used to tell the story visually. 4. Camera and lens selection: He decides the selection of cameras and lenses to be used for production based on the technical requirements and desired image quality. 5. Color design and look of the film: In collaboration with the director and the colorist, the DoP works on the color palette and look of the film. This includes color correction and grading decisions in post-production to shape the visual style of the film. 6. Team management: The DoP leads the camera team, which consists of camera assistants, lighting technicians, grip and other technical staff. He ensures efficient collaboration within the team and ensures that all technical aspects are implemented smoothly. 7. Technical Expertise: The DoP brings extensive technical knowledge of film techniques, camera equipment, lighting and post-production processes. He must always be up to date with the latest technological developments and innovations. 8. Quality Assurance: During filming, the DoP monitors the image quality and ensures that each shot meets creative and technical standards. In summary, the Director of Photography is responsible for the visual realization of the film. He translates the director's vision into moving images and plays a crucial role in shaping the aesthetic and emotional impact of the film. B2B Image.Film Gregor Jasch: Our internationally awarded B2B image films and industrial films for B2B industry leaders and hidden champions reduce the costs of distribution worldwide by up to -15%!
  • How important is the choice of music in a B2B film?
    The importance of music is often underestimated. The emotion is conveyed through the ear, which is why we always have the music composed exactly to the film frame in order to acoustically support every dramatic mood or turn of events. B2B Image.Film Gregor Jasch: Our internationally awarded B2B image films and industrial films for B2B industry leaders and hidden champions reduce the costs of distribution worldwide by up to -15%!
  • What function does the mask have in film?
    The mask has a crucial role in the film and includes several functions: 1. Visual character design: The mask contributes significantly to the visual design of the characters. It helps enhance a character's personality and role through makeup, hair styling, and occasionally prosthetics. This can range from creating a natural look to completely transforming an actor to increase the believability and depth of the character. 2. Continuity: The mask ensures the visual continuity of the characters throughout the production. This is particularly important when filming takes place over several days or weeks, where the characters' appearance needs to remain consistent. 3. Adaptation to filming conditions: The mask adapts the actors' appearance to different filming conditions and environments. This includes adjustments for different lighting conditions, outdoor shots or scenes that require special makeup requirements (e.g. rain scenes). 4. Age Representation: The mask can be used to make characters appear older or younger than they are. This makes it possible to use the same actors in roles of different ages or to tell a character's life story over several decades. 5. Special Effects: In films that require special effects, such as science fiction or fantasy, the mask is crucial in creating extraordinary and supernatural characters. This may include the use of prosthetics, masks or body painting. 6. Expression Enhancement: Makeup can serve to enhance the emotional impact of a scene by emphasizing the actors' expressions. Tears, blood, sweat, or other effects can be added to increase the intensity of a scene. 7. Health and safety: The mask also ensures the health safety of the performers by ensuring skin compatibility of products and taking protective measures against external influences such as sun or cold. In summary, the mask is an essential part of film production that not only shapes the visual appearance of the characters, but also contributes to the narrative structure and emotional depth of the film. B2B Image.Film Gregor Jasch: Our internationally awarded B2B image films and industrial films for B2B industry leaders and hidden champions reduce the costs of distribution worldwide by up to -15%!
  • What functions does a focus puller have in film?
    The Focus Puller, also known as 1st Assistant Camera (1AC), plays a crucial role in the camera crew of a film project. His main tasks focus on focus adjustment and camera assistance. The core functions of a focus puller are described in detail here: 1. Focusing: The primary task of the focus puller is to adjust the focus while filming. This involves precisely adjusting the focus on the subject being filmed, which can be particularly challenging if there is movement in the frame or changes in the distance between the camera and the subject. 2. Camera Equipment Preparation: Before filming begins, the focus puller is responsible for preparing and checking all camera equipment. This includes setting up the camera, attaching lenses, and making sure all components are working properly. 3. Marking distances: The focus puller marks the distances between the camera and the various points in the room where the actors will be standing or moving. These markings help him quickly and accurately adjust focus while filming. 4. Collaboration with the Director of Photography (DoP): The Focus Puller works closely with the DoP to ensure that the visual execution of the scene matches the creative vision. He must understand exactly what the DoP wants to achieve visually in order to adjust the focus accordingly. 5. Maintenance and care of camera equipment: In addition to preparation, the focus puller also takes care of the maintenance and care of camera equipment during production. He ensures that the equipment stays clean and functions properly to avoid technical problems. 6. Technical Advice: The Focus Puller provides technical advice regarding the capabilities and limitations of camera equipment. He can provide recommendations on lenses and equipment needed for specific shots. 7. Documentation: In some cases, the focus puller may also be responsible for documenting the shots and scenes used, which can be useful for editing and post-production. In summary, the focus puller is essential for the quality and sharpness of the shots in a film. His ability to draw focus precisely and under often challenging conditions contributes significantly to the visual narrative and professional appearance of the final product. B2B Image.Film Gregor Jasch: Our internationally awarded B2B image films and industrial films for B2B industry leaders and hidden champions reduce the costs of distribution worldwide by up to -15%!
  • How important is color correction in a B2B film?
    Color correction is essential to the visual consistency and mood of the film. B2B Image.Film Gregor Jasch: Our internationally awarded B2B image films and industrial films for B2B industry leaders and hidden champions reduce the costs of distribution worldwide by up to -15%!
  • What functions does an editor have in film?
    The editor, also known as a film editor, plays a crucial role in the post-production process of a film. His main duties include editing the recorded material to create the final version of the film. The core functions of a cutter are described in detail here: 1. Review of material: The editor begins by reviewing all the recorded material to get an overview of the available recordings and select the best takes for the final version. 2. Creating the rough cut: Based on the script and the director's instructions, the editor creates a first rough cut of the film. This step involves selecting and roughly arranging the scenes in the desired order. 3. Fine-cutting: After the rough cut comes the fine-cutting, in which the editor refines the transitions between scenes, optimizes the timing and rhythm of the narrative and ensures that the story is told fluidly and coherently. 4. Dialogue editing: The editor is also responsible for editing the dialogues. He matches the timing of the dialogues to the visuals and ensures they are clear and understandable. 5. Sound editing: In addition to the dialogue, the editor also edits the entire soundtrack of the film. This includes adjusting sound effects, integrating music and mixing the different audio tracks to create a harmonious soundscape. 6. Color correction and image editing: Although this is often handled by specialized colorists, the editor may also be involved in color correction and image editing to optimize the visual appearance of the film. 7. Effects and Transitions: The editor inserts special effects and transitions to achieve specific visual or narrative effects and to support the narrative. 8. Collaboration with the Director: Throughout the editing process, the editor works closely with the director to implement his or her creative vision. He receives feedback and makes appropriate adjustments. 9. Export and Output: After completing the final cut, the editor is responsible for exporting and outputting the film in the desired formats to enable distribution through various channels. 10. Creative Decisions: The editor makes creative decisions regarding the pace, mood and structure of the film. His work contributes significantly to the emotional impact and overall experience of the film. In summary, the editor is responsible for bringing the film together creatively and technically. By editing the recorded material, optimizing sound and image, and working closely with the director, he shapes the final version of the film that the audience sees. B2B Image.Film Gregor Jasch: Our internationally awarded B2B image films and industrial films for B2B industry leaders and hidden champions reduce the costs of distribution worldwide by up to -15%!

Our services

Where can we accompany you to success? Please choose your topic!

Let's get to know each other!

Zoom Video-Call

15 Minutes

Book a videocall online now!

Gregor Jasch

Send a message 

Offers for personal and small businesses

Wir entwickeln einen Plan und begleiten dich, damit deine Geschäftsidee erfolgreich wird.

Success coaching & strategy

01

We develop you into a brand and create the necessary content foundation for your online business.

Marke, Story & Personal Branding

02

Tell your story on YouTube in an interview and expand your online reach.

YouTube Interview Clips

03

Als WIX.Coach schaffen wir alle nötigen technischen Voraussetzungen für dein erfolgreiches Online-Business.

WIX-Webseiten & Online Marketing

04

bottom of page